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Revisiting Purple Row's interview with Marc Gustafson

About a month ago, RockiesMagicNumber and I worked on a plan, and that led to RMN's three-part interview with Marc Gustafson, the Director of Player Development for the Rockies. This wasn't the first time Purple Row became involved with the Colorado Rockies organization. Earlier in the year, Bill Geivett stopped by and answered a few questions from the community. A few weeks ago, Geivett re-emerged in response to a comment by biondino in this FanShot. Come back when you can, Bill!

Back to Marc Gustafson. I'll look at some key points from the interview after the jump, but there are several general points to be made.

  • This was a step forward for both the Colorado Rockies and Purple Row. While we were politely told "no" back in February, that was likely due to shooting too high to begin with. But after a few months, an ever-improving Rockies team, and a return call, both sides came together.
  • The Rockies acted in a way to connect with the fans in a new medium. The future is now, but MLB is still creeping forward, unsure of how to embrace blogs.
  • This has not (yet, anyway) opened up Pandora's Box. Giving one blog (I prefer to call Purple Row a community these days) access to the organization doesn't necessarily mean having to give access to every blog that comes calling. That isn't to say that in the Rockies blog world, Purple Row should have the only access to the organization; rather, Purple Row has been covering the Rockies for five seasons to a high degree no other Rockies blog (that I know of) has. And Purple Row is part of SB Nation, a company that over the last year has gained prominence on the sports scene. One needs only to look at the archives of Blog Huddle to see the credibility of SB Nation and its individual communities throughout the sports world. Blogging is not a zero-sum venture.
  • This is more of a general point for anyone seeking to gain some sort of access to an organization: Work with the team on the degree of access they are willing to give. Don't shoot for the very top in the beginning; look for someone who is involved with the day-to-day running of the organization, but not necessarily well-known. In our case, we knew who Marc Gustafson was beforehand, but that's because we run a site about the Rockies that has had an update almost every day since the start of the 2006 season. But the regular fan probably hasn't heard of Marc before or once heard his name during a broadcast before and then forgotten. This is a way to help fans understand what goes on behind the scenes.
  • This interview brought about a very positive response from the Purple Row community. I hope this leads to the Rockies providing Purple Row greater access in the future.

Comments on Marc Gustafson's responses after the jump.

Star-divide

Part I

The first part of this interview dealt more with the overall picture of the internal workings of the Rockies and how the club approaches their philosophies. What follows are some highlights and commentary.

In response to organizational philosophy:

Marc Gustafson: I would say it's a long-term plan that focuses primarily on scouting and player development, which also includes a component in Latin American operations. We're all on the same page; we're committed to our players in the minor league system. We're going to do everything we can to give the players in the system a chance to reach the major league level, and once they get there, we hope they have a chance to solidify and stabilize their career a little bit with the Rockies. The primary goal is to develop the players within the system.

I look at this in two ways. The first is that the Rockies believe they have system set up that will send their homegrown players to the majors. This has certainly worked over the last decade as this team has a decidedly home-built feel to it. Look at the roster now. Eighteen players on the active roster were either drafted or signed on the international free agent market by the Rockies. That number increases to 22 if we add those on the 60-day DL.

On the other hand, this also means that the Rockies need to continually keep this process going because the team won't necessarily be able to retain these players once they hit the free agent market. Case in point being Matt Holliday. However, as we all should know by now, one player does not make a team or win a championship.

On seeing and statistics:

Marc Gustafson: Well, we have guys in the office; they do a hell of a job in terms of getting the information that we need. We don't overdo any specific area; we try to look at all areas. We try to be really good in a lot of different areas. Our scouts out there are doing their thing, the guys in the office and the statistics and the analysis they do, they do a fantastic job. We've got player development people who have a heck of a good idea on how to teach guys to play the game. So for me, and for the organization, it's a balanced approach. We have to stay in tune with everything going on, but we have to evaluate and we have to teach. That would be the best answer I can give you on that question.

You can't overlook one and completely go with only the other. While we don't really get an explanation for how this balanced approach takes place, I figure it's one of those things that you really need to take part in and witness.

Part II

The second part shifted gears by moving to a discussion on the Rockies' minor league talent.

We found out where Gustafson sees the strengths of the organization:

Marc Gustafson: Hector Gomez is a very talented SS, and he'll be in the AFL as well. I would probably look to the middle infield as being a strength in the organization. I would also look at the pitching depth in the bullpen, some big-time arm strength guys. Shane Lindsay, Edgar Escalona with the Tulsa Club, Alberto Alburquerque with the Tulsa Club, Andrew Johnston, Craig Baker with Modesto. We've got some really good arms and bullpen depth in the minor league system.

We also received an update on Casey Weathers (who failed to update his blog after Mother's Day):

Marc Gustafson: He's doing well. He had a couple of setbacks here and there throughout the rehab process. In terms of his strength and range of motion and how he's feeling right now, he's feeling as good as he's ever felt since the surgery. He's throwing in a long-toss program; he'll be off the mound before too long as we get into Tucson. To have a guy like that back and contributing in the bullpen, that gives us the depth we're looking for.

[...] He's going to rehab and get back and be ready for Spring Training next year. That's his primary focus. Sometimes to go through some adversity - it might sound crazy, but it's not the end of the world. It's getting the arm fixed at a young age and come back and have a successful major league career. We're very confident he's going to be in that category.

The thought of having a healthy, fully-recovered Casey Weathers in the bullpen for those late innings of the game have me salivating.

Part III

Watch out for Chris Balcom-Miller:

[...] He'll be a hot topic of conversation because of the great start he's having. He's a little bit like Brandon Hynick - Brandon pitched in Casper when he first came out, and did a very great job. Balcom-Miller has a little more arm strength, but definitely pounds the strike zone. Very aggressive, they're not scared. So that's a good situation when you're looking at Balcom-Miller coming out, whether it be Asheville or Modesto.

Thoughts on Tyler Matzek:

We're just building up his arm strength and taking it slow. He will not pitch in a game this year for Casper, but he will be ready to pitch in the Instructional League in Tucson. Once he gets settled in, and we get to know him a little bit, he gets to know us, obviously the sky's the limit for him; he's a premium talent. We'll be patient. He's probably looking at an Asheville situation next year to start out, see where it takes him. Right now we're just getting him settled in to the Rockies' system.

Who can't wait to see Matzek dominating opposing Sally batters?

On the Coors Field Myth:

RMN: Now, a lot of the mainstream media doesn't seem to understand that Coors Field doesn't play as it did in the 90s. Do the pitchers in the minors still look at Coors Field as being the Terrordome?

Marc Gustafson: Absolutely not. I always laugh, too, because I still hear it. You turn on ESPN or whatever the show is, and everybody says that you can't pitch at Coors Field. I just don't get it. It doesn't work out that way. If you look at the numbers, and I'm sure you have, Coors Field - you'd rather pitch at Coors Field rather than Citizen's Bank Park, I would think.

RMN: Or Chase, for that matter.

Marc Gustafson: Or Chase, or a lot of different places. No, we don't talk about it internally. We don't even think about it, to be quite honest with you. We're going to teach guys how to pitch down in the strike zone. We're going to make sure they can command the fastball, we're going to make sure they have feel for a changeup. We want guys that are tough, we want guys that have heart, we want guys that compete. That's kind of the philosophy when we look at pitching.

The question left for us to answer is, how does that perception of Coors ever change? Or is it able to?

Thanks again to Marc Gustafson for taking the time to be interviewed, to Jay Alves for setting this up, and to Purple Row for building a strong community!

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I just want to reiterate

RMN did a great job with that interview.
PR’s coverage of the Rockies is professional and knowledgable throughout and I am happy to be a (very small) part of this “community”. I now come here first for my Rockies news/info/gossip. The way that interview was handled specifically and the way the PR is run generally I think will lead to more access and opportunities.
Great Job to all responsible!

"I am an optimist. It does not seem too much use being anything else." - W. Churchill

¡Vamos Rocosos!

by Rock Oax on Sep 28, 2009 4:01 PM MDT reply actions  

On Coors Field
The question left for us to answer is, how does that perception of Coors ever change? Or is it able to?

I think the perception of Coors Field can only change if we have more nationally successful pitchers, meaning pitchers who finish in the top three of the Cy Young.

Additionally, we need more than one or two nationally scheduled games to let everyone see how Coors plays now. This is something that MLB Network might actually help us out on as it grows in viewership. Also, national coverage in the playoffs with good classic fundamental baseball, as seen at Coors last Friday, will help the country see what baseball is really like at 20th and Blake.

http://twitter.com/blakebomber

by BlakeBomber on Sep 28, 2009 4:29 PM MDT reply actions  

On the other hand....

…the local knowledgeable fans, the players, and the coaches do know how Coors plays now. If the rest of MLB wants to play ignorant, can’t that only play into our hands somehow?

Watching the purple row from high atop the big brown monolith on California Ave

by Mondogarage on Sep 28, 2009 4:31 PM MDT reply actions  

That's entirely possible

Additionally… maybe all of the opposing pitchers will think that the bullpen mound is flat and that we doctor our speed gun when they’re on the mound… they’ll be so worked up before they even throw a pitch, that we’ll get a crooked number on the scoreboard every game.

That could make everyone think that Coors is back to the Coors of old… or the Coors of always for east coasters.

http://twitter.com/blakebomber

by BlakeBomber on Sep 28, 2009 4:35 PM MDT up reply actions  

Just because
If the rest of MLB wants to play ignorant

the talking heads aren’t aware of how CoorsField plays doesn’t mean that MLB teams aren’t aware.

The oxen are slow, but the earth is patient.

by rockieprogress on Sep 29, 2009 10:22 AM MDT up reply actions  

Not to stir up this pot again

But I really believe that if we had a guy like Lincecum, that perception would have changed very quickly (meaning a handful of seasons). Of course I could be totally wrong, but I’d be willing to bet that had Lincecum been a Rockie, the numbers he would have put up wouldn’t be too far from what he’s put up as a Giant. And in case you’ve missed it, the major media outlets show a lot of love to Tim – this high-level exposure as well as the sheer strength of his numbers would have quickly dissolved this stigma.

As it is, guys like Fuentes, Street, Ubaldo, and Cook putting up respectable to awesome numbers is helping a ton. More importantly, in terms of finding a catalyst for removing the Coors stigma, guys like JDLR , Hammel, and Marquis, three guys no one thought anything of, not pitching averagely but above average by a few indicators (cherry picking them a bit, but bear with me) – Hammel and JDLR (along with Jimenez) are top 35 in FIP as well as Marquis having his best year, a nice win total, and an all-star appearance – these are the guys that will remove the Coors stigma. It’s also nice that we have guys having great years on both sides of the coin – statistics and tradition as that should theoretically permeate the minds of the baseball collective in a much faster way.

At the current pace, I wouldn’t be surprised if the Coors=death2pitchers stigma is gone by 2015, and is instead replaced with a simple Coors=goodplace2hit stigma, which lets not kid ourselves, is the floor for Coors stigma’s.

Oh also, winning the World Series would help. Let’s go!

The Rockies need some oldschool purple/white striped high socks. The team’s problem is it’s lack of swagger. I feel strongly that these socks will provide the swagger necessary to tap the potential that are the Rockies.

by Resolution on Sep 28, 2009 5:30 PM MDT reply actions  

Ubaldo IS a guy like Lincecum

well, not really, strikeouts are far sexier than anything else, but Ubaldo can throw 100, 96 consistently, and gets his fair share of strikeouts while getting MORE than a fair share of groundballs.

EXECUTE

by Andrew Martin on Sep 28, 2009 5:34 PM MDT up reply actions  

If Ubaldo takes another step forward next year

Ups his K-rate by 1 and lowers his walk rate by like .4 we’re looking at a much much cleaner apples to apples type of comparison. However, what really makes Lincecum Lincecum is how fast he transitioned – something Ubaldo can never do.

What Ubaldo does do is help set off this whole positive feedback cycle towards improving our pitching.

The Rockies need some oldschool purple/white striped high socks. The team’s problem is it’s lack of swagger. I feel strongly that these socks will provide the swagger necessary to tap the potential that are the Rockies.

by Resolution on Sep 28, 2009 5:41 PM MDT up reply actions  

reply fail

Meant in response to Resolution

by Muzia on Sep 28, 2009 7:17 PM MDT up reply actions  

Keeping my fingers crossed.

The Rockies need some oldschool purple/white striped high socks. The team’s problem is it’s lack of swagger. I feel strongly that these socks will provide the swagger necessary to tap the potential that are the Rockies.

by Resolution on Sep 28, 2009 7:50 PM MDT up reply actions  

Front office

I’m glad to see to front office in communications with Purple Row.

If teams (and I’m not singling out the Rockies) stopped for a moment and thought about it, spending some time with the leading blog authors for a team can give good bang for the buck. With newspapers, TV, and radio, you get a somewhat heterogenous group of people. Some are big fans, some are little fans, and some people completely ignore the coverage of your team.

On the blogs, people are absorbing every word you say. Not only that, but you’re reaching people who are, quite honestly, borderline crazy about your team. They have Rockies sheets on their bed, a massive assortment of Rockies attire, and they name their kids Dinger (ok, not so much on that one). Basically, you’re fishing in an aquarium, shooting fish in a barrel, or whatever cliche you prefer to use.

Most importantly, many of them attend games. Some of them attend a LOT of games. Some of them live in the bullpen (shhhhhh).

But even those who don’t attend games often (sigh – such as those of us who have following the team literally forever, but happen to live in another timezone), we generate revenue in other ways. I could easily follow the Cubs and get their games on my TV as part of basic cable or dish service … but next year, I’m (finally) taking the leap and spending $200 for the DirecTV baseball package – with some of that revenue going to the Rockies.

As for a team communicating with only certain blogs … I really don’t see this as being different than allowing different levels of access for different size papers. My hometown newspaper (weekly paper, about 8 pages, for a town of 1000) can’t ever seem to get an interview with the President …

/rant

Reviews of some great baseball sites and other cool stuff on my web magazine @ The Casual Observer

by kosmo on Sep 28, 2009 9:43 PM MDT reply actions  

So preaching to the choir, basically?

We ALREADY spend a fortune on the Rox, and we’re not going to stop. On a purely commercial basis, why would the club need to bother?

by biondino on Sep 29, 2009 1:50 AM MDT up reply actions  

Oh, we just hit marketing 101

which I might add I made a C- in !

You would think, that marketing to your base is a waste, as they are already sold, but the more you market to them, the MORE they buy. Not only that, but the hard core fans, buy tickets, and take lesser core fans.

For instance, I have the Tuesday, Guys Night out Package (2 tickets to every Tuesday home game), and I’ve taken several for my buddies, as they don’t want to go EVERY Tuesday. I know those friends have bought 2 hats, 3 shirts, and a ton of food, that with out ME taking them would have never been sold.

So actually…from a marketing aspect it’s actually GOOD to sell to your core.

by Redhawk on Sep 29, 2009 6:24 AM MDT up reply actions  

20% of your fans buy 80% of your product...

Increasing the amount that those 20% spend by marketing to them is both efficient and effective.

Eschew Obfuscation!

by Jeff Aberle on Sep 29, 2009 9:31 AM MDT up reply actions  

but won't you be hitting a point of marginal returns about then?

How much more will $1 of marketing to the 20% gain you in terms of % purchased? We’re a market that is gonna basically buy Rockies whenever possible.

EXECUTE

by Andrew Martin on Sep 29, 2009 9:49 AM MDT up reply actions  

It's much more effective (and trust me, I've studied this ad nauseum)...

to market to and retain your core customers. But I do agree that there is a point where the marginal return exceeds the money spent to get that marginal return.

My point is that the Rockies really haven’t even approached that saturation point yet.

Eschew Obfuscation!

by Jeff Aberle on Sep 29, 2009 10:00 AM MDT up reply actions  

Also

Keeping that 20% at 20% rather than allowing it to slip to 15% is good, as well.

Front office content makes the blogs better … which in turn allows the blogs to retain more of the readers … which allows the reader to be more informed … which increases the chance that they’ll become a diehard, rather than sliding down the slope of disinterest.

My Rockies-relating spending has increased during my time on PR.

Reviews of some great baseball sites and other cool stuff on my web magazine @ The Casual Observer

by kosmo on Sep 29, 2009 10:29 AM MDT up reply actions  

Yeah

Make sure you retain your core and get them to spend more money. Having a Purple Rower go apathetic would hurt revenue. Getting them more excited about the team makes them spend more money.

My Tulo shirt needs to be replaced soon. I’ve worn it nearly 100 times – almost every week for nearly two years. I could be persuaded to buy a few more shirts at the same time :)

Reviews of some great baseball sites and other cool stuff on my web magazine @ The Casual Observer

by kosmo on Sep 29, 2009 6:59 AM MDT reply actions  

I kind of wish

the follow-up question to the “pitching at CoorsField” discussion was “are there plans to put a humi in CS to help the pitchers adapt to pitching at altitude”.

The oxen are slow, but the earth is patient.

by rockieprogress on Sep 29, 2009 10:24 AM MDT reply actions  

I do too

that particular question slipped my mind.

EXECUTE

by Andrew Martin on Sep 29, 2009 10:44 AM MDT up reply actions  

/slaps you

"I have no special talents. I am only passionately curious." - Albert Einstein

by Andrew T. Fisher on Sep 29, 2009 1:48 PM MDT up reply actions  

Pressurized dome?

Maybe buy the roof from the Metrodome and pop it on top of Coors Field. Set the humidity level and air “thickness”. Voila – pitcher’s park.

Then just ship the existing humidor to Colo Springs, COD.

Reviews of some great baseball sites and other cool stuff on my web magazine @ The Casual Observer

by kosmo on Sep 29, 2009 2:18 PM MDT reply actions  

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