Thursday Morning Rockpile:

by Rox Girl on Apr 10, 2008 8:43 AM MDT

Even though they weren't the first to use it, the Rockies are close to securing key trademarks for the term "Rocktober", which amounts to a nifty coup and adds a lot of value to the Rockies brand. Since better branding equals greater revenue, which equals greater chances for building championship...