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Rockies at the forefront of social media and downtown changes

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Colorado Rockies News and Notes for Sunday, May 21st 2017.

Doing social media for sports teams is weird, new territory — and easier when they’re winning | Denverite

Christian Clark interviews Julian Valentin, the assistant director of digital media and publications for the Colorado Rockies, and Alex McGeorge, director of digital and social media for the Colorado Rapids, about the reasons why professional teams feel social media is important and the challenges that occur when either the team isn’t doing well or the fans are angry. Make sure to check out the Justin Timberlake tweet.

Bullpen has rare stumble in loss | MLB.com

The Rockies lost a game for the first time in 2017 in which they had been winning after six innings. Some insights from manager Bud Black about a game where the Rockies made a lot of mistakes are included. He also takes heart in realizing that’s just the way baseball happens.

With Coors Field as the catalyst, beer and baseball became forever intertwined in downtown Denver | Denver Post

Kyle Newman writes about how Coors Field not only revitalized areas of downtown Denver, but also led to the creation and/or expansion of craft beers. The Sandlot, the first brewery to be inside a ballpark, is also profiled. There’s a lot of other beer stuff in there, which is probably interesting to people who like beer. However, since beer is an acquired taste that I never bothered to acquire, I’ll leave it to you all to find out.